English Vernacular is currently in development. The letter is informed by generations of 17th and 18th century armorial silver and goldsmiths, glass engravers, topographic and political print gravurists, signwriters and our provincial stone carvers. Who developed English vernacular - the Georgian artisan letter.
The rapid increase in industry, trade and wealthy patronage gave rise to the need to promote England’s services and wares. In response the foundries produced Poster (size) Types in direct competition with the jobbing signwriters’ ‘hand’. These large-cut typefaces are the accepted originators of display types, and it was the poster and placard types of the major 18th century foundries that marked the birth of commercialism within printing and typographic communication.
Produced later, more cheaply via the sanspareil (mould matrices developed by William Caslon IV c.1810) - it was these large ‘re-cuts’ that encouraged the practice of sharpening and contrasting the thick to thin transitions that led to the Fat Didones of the early 19th century and the notion of a bold roman. These expanding ‘fats’ presented a plane canvas to the ornamenter and thus mark the beginning of an age of decorative typographical exuberance.